Being thankful is considered being conscious of a benefit being received . . . a state of mind – conscious of your surroundings – appreciating those around you.

This time of year we seem to be bombarded by the media with an unprecedented level of commercialism. Unfortunately, some aspects of our economy depend on the sales and income derived during this season. Some businesses must be successful now just to survive the balance of the year. Such is the nature of our society.

Perhaps we should consider distancing ourselves a bit from this aspect of our world. Perhaps we could focus a bit closer on issues that might be more important than increasing our collection of “things.” Perhaps we could consider giving one of the most precious gifts available – our time.

The media will show many that have taken vacation from work and valuable time from their families just to wait for hours, if not days, to purchase a trinket at a discount. Others will wake up unusually early and fight for limited parking and limited inventory.

Why not spend some time with the ones you love? Why not spend some time helping others? Why not create memories that will be treasured for a lifetime?

Your time is so valuable, and once spent, can never be recovered.

During the last few weeks, we have have witnessed the loss of several loved ones. Some of the losses were inevitable – long lives, well lived. Some were unexpected tragedies, taking young lives full of promise.

Be thankful for the time you have with each other – invest your gift wisely.

Steve Wiley

VP Aviation Accounts