Successful business growth, productivity, and return on investment, all require hard work and long hours. However, too often it is lifestyle that is penalized as a result.  More than occasional, businesses think the solution is to add or not to add employees. Beyond the cost, this decision is further complicated by the challenge of finding the right people. The cost balance of people and IT to productivity to consumer pricing to profit margin is a continuing business challenge. The right balance is what positions businesses to successfully compete in their market.

Nothing new said thus far, but what about lifestyle? People, IT, and add business aviation services, afford a successful balance between business and lifestyle. Lifestyle is a way of life that reflects individual values and culture. Regardless of who you are, we all want to have a life of convenience and comfort.

The use of aviation services can be the element that link both business and lifestyle to a convenient and comfortable level. Businesses that interrelates aviation services into their budgeted cost infrastructure of doing business are documented as higher performers.

This business performance fact added to the enhanced lives for the people working hard in business ensures a good balance. These facts and the many more tangible and intangible benefits of using aviation services as a business tool, conclude that the value of aviation services far exceeds the cost. Have you ever shook hands with a customer or friend during a video or telephone conference? What other tool can geographically expand a business market and timely support it? What other means will allow  you to be in several states in one day and still have time to take care of business? Have you ever been delayed or inconvenienced in an airline terminal?

Ironically, one of the great paradoxes today is that “aircraft use” is still deemed as an extravagant expense, when actually aviation services are the heart of modern economies. Aviation facilitates a growing freedom of movement for individuals and businesses alike. Someone said, “If aviation was a country it would rank 21st in the world in terms of GDP.”

The value to the cost for the use of aviation services as a tool to do business still remains one of the best kept secrets today. The lifestyle and social benefits are another aspect of aviation’s under calculated value. SSC has known this secret and served the aviation community for over 50 years.

SSC aviation services are the infrastructure for convenience, speed, opportunity, flexibility, and efficiency, that offers a balanced  business edge with  lifestyle that is not possible by any other alternative. Let SSC share the advantages of how incorporating the use of aviation services as a way of doing business can serve as the missing piece to a peaceful life.

Jim Alexander, CEO